VI Conference "I AM THE MARKETING DIRECTOR".

GOLD CLIENT DATA

“We smile and wave ...” - this is the phrase that has become popular with Madagascar that reminds one of the situation with managing client experience. Everyone talks about it, but often it comes down to working with front-line and digital.
How to rectify the situation and build a truly end-to-end management of customer experience, we learn at “I am the Marketing Director 2020” (April 9 and 10, 2020, Moscow)

Questions:
• Who is responsible for the client in the company: marketing? IT? HR? service?
• Lead the process or stand on the side? Choose!
• What is truly cross-cutting analytics? And how to collect data on the experience of interaction with your product / service?
• How to build 1-2-1 marketing based on data?
• How to create an ecosystem that is comfortable for customers?

Details on www.MarketingOne.ru

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